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Products use the brand’s proprietary BioProtection System technology to protect, strengthen and preserve hair.
February 3, 2026
By: Melissa Meisel
Biotech beauty company Goddess Maintenance’s BioTech Blowout Shampoo ($36) and BioTech Blowout Conditioner ($36) launched Feb. 3. This is the indie brand’s first-ever shampoo and conditioner launch, it says, working together as a streamlined, biotech-driven system designed to rethink cleansing.
Products target the wash step as treatment, using the brand’s proprietary BioProtection System technology to actively protect, strengthen and preserve hair integrity while cleansing and conditioning without heaviness, coatings or silicone buildup, said the company.
Powered by dual-action macro- and micropeptides, the shampoo and conditioner work to preserve essential lipids for stronger, nourished strands; reinforce elasticity to reduce breakage; enhance color longevity; promote scalp health and more.
The micropeptides penetrate the cortex to protect and reinforce the hair. This binds to the hairs internal structure to create a defensive barrier to further scaffold the hair, said the brand.
Macropeptides work at the cuticle providing protection against environmental stressors, heat and humidity. This helps to lock-in lipids and moisture within the hair. The macropeptides also provide extended protection and structural support to hair, according to Goddess Maintenance.Products are sold at salon retailers such as Cosmo Prof and Paramount Beauty.
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